Bella and Abbie - Client
About the Company
Bella and Abbie (started in 2019) is a modern and re-imagined skincare company. They bring completely customized skincare right to the door of their customers.
Customers detail their skin type and their needs to the company and even certain ingredients that they want to be included in the skincare. They'll personalize a routine for you and will sideline every step of the way with you.
Their skincare specialists put together the custom kits, detail their recommended usage, and send em' off to happy customers.
The Leveraging of Photography
Bella and Abbie’s market audience spread over a multitude of demographics. But one of their main ones that we dealt with was late teens - Millenials age group. With this came a lot of challenges in photography, but we wanted to capture a stylish and accurate photo while keeping a rustic and slightly urban vibe.
Ultimately, using a rustic and urban background setting created a plethora of photos that we're able to use in a multitude of settings on social media, their website, and of course, case studies.
Oh yeah, and dogs are a big thing too.
The Color Yellow
One of the arguably most important things in branding is color. And on top of that a color that stands out and is conducive to the brand's products. In collaboration with Bella and Abbie's CEO, we found that yellow was the color to go with.
Yellow was firstly one of the favorite colors of the head product designer, but more importantly, it conveyed the natural, fun, and modern essence of the company.
It also connected to the brain. On social media, it stuck out to visitors and consumers causing them to act more quickly and efficiently.
(This also prompted our use of sunflowers!)
A Modern Twang'
With Bella and Abbie's market being mainly late teens and Millenials, we had to use copy and language that would appeal to them. Using any old word form would be a major turn off for that generation as we've seen in other case studies.
Using a combination of overly correct grammar and just a little bit of slang we were able to convey their modern and fun essence effectively to their audience.
These are just a few of the things we've done!
Check out the other things we've done for this company and others on the web and on each companies respective profiles.